Services
What the
work covers.
Every engagement begins with a brief. Pricing is discussed after scope is established — scope determines price, not the other way around.
Strategy & Brand Foundation
Brand Foundation Package
The full brand architecture, built before launch.
Positioning, messaging, voice, audience emotional blueprint, competitive differentiation map, homepage copy direction, and taglines. Everything the brand needs before it speaks to more people.
10 to 14 working days · 70% deposit to start
Brand Activation Package
The go-to-market layer built on the foundation.
Launch campaign brief, audience acquisition narrative, conversion sequence, 30-day content calendar structure, and social media strategy. Requires a Brand Foundation.
10 to 14 working days from Foundation sign-off
Brand Audit
A diagnostic review for brands preparing to rebrand.
A gap analysis of what the brand says versus what it should say. One-page findings document with clear strategic recommendations. Standalone or gateway into the full Foundation.
Scoped per engagement
Strategy Consultation
One hour. One problem. A clear perspective.
Brand positioning, messaging, content strategy, or any strategic question a founder needs an expert read on. Not a discovery call.
1 hour · Full payment upfront to confirm
Social Media & Content
Social Media Management
Full account management. Three platforms.
Instagram, TikTok, and LinkedIn. Content created, filmed, edited, and published. Three tiers — Starter, Standard, Premium. Monthly retainer, 3-month minimum. Content delivered one week before posting with a 24-hour approval window.
Monthly retainer · 3-month minimum
Content Direction
Strategic direction for brands with their own teams.
Monthly content plan, briefs, and strategic direction for brands running their own social or working with their own creators. Retainer or one-off project.
Retainer or project
Campaign Direction
End-to-end campaign concept and production coordination.
Concept, strategy, creator and model sourcing, shoot planning, scripts, and quality control. Production costs billed by vendors directly to the brand. My fee covers direction and coordination only.
Per campaign · Scoped to size
Who this is for
The pre-launch founder
Product ready. Brand not. You need the foundation built before the launch, not patched after it.
The founder-dependent brand
The business is running entirely on your name and presence. The brand cannot yet speak for itself. That changes here.
The brand at a crossroads
Revenue is happening but something is not sitting right. The positioning has drifted, the messaging is inconsistent, or the audience has changed and the brand has not.
The experience-led company
Hospitality, fashion, food, lifestyle. Brands where the feeling of the product is half the product. This is where the work does its best.
How I work
From first contact to handover.
Every project-based engagement runs through The Clarity Architecture. The methodology does not change per client. The inputs do.
Common questions
Things most founders ask before they brief.
What does a brand strategist actually do?
A brand strategist defines what a brand stands for, who it serves, how it communicates, and how it positions itself relative to alternatives. The work produces the foundation that every piece of marketing, content, and design gets built on. Without it, execution tends to be inconsistent, off-message, or expensive to fix later.
Do I need brand strategy before hiring a designer?
Yes. A designer without a strategic brief works from instinct and template. The positioning, voice, and messaging need to exist before the visual identity is built. Otherwise you end up with a brand that looks good but cannot explain itself. I work with a lot of founders who hire me after the logo is done. It costs more to fix than to do it in the right order.
What is the difference between brand strategy and branding?
Branding is the visual and verbal expression of a brand — the logo, colours, typography, tone of voice. Brand strategy is the thinking underneath it — who the brand is for, what it stands for, how it positions itself. Strategy comes first. Branding executes it.
How long does brand strategy take?
A full Brand Foundation typically takes 10 to 14 working days, sometimes less. The Brand Activation phase takes another 10 to 14 days from Foundation sign-off. Both together is roughly four weeks from kickoff to handover.
When is the right time to hire a brand strategist?
Before the launch, before the campaign, and before the designer. At the point where the product exists and the clarity does not yet. Hiring strategy after the brand has already launched means spending more time and money fixing what could have been built correctly from the start.
What is emotional brand strategy?
Emotional brand strategy positions a brand inside the desire of its audience, not just the need. It is built on the understanding that people do not buy products — they buy the feeling the product promises. Brands built from emotional truth are harder to copy, more difficult to displace, and more likely to be remembered.
Start a brief
Let's talk about the brand.
Tell me what you are building and where the brand is right now. I review every brief personally and respond within 48 hours.